The Other 99%: A Podcast for Small Business Owners and Direct Sellers · Episode 140 · September 22, 2026 · 44 min

E140: Why Customers Choose You Over Amazon

Your customers can find products almost anywhere, so why should they choose to shop with you? Spoiler alert: it isn’t because you post every company special or share the same sales graphics as everyone else. In this episode of The Other 99%, Lisa and Susan share what customers actually want from the person behind the business. They talk about making shopping easier, offering trustworthy recommendations, following up after the sale, respecting a customer’s “no,” and helping people feel remembered and appreciated. You’ll also hear a fun round of “Customer Service or Customer Annoyance?” featuring some common business behaviours that might be helping your customers or quietly driving them away. This episode will help you take an honest look at the experience you’re creating and answer one important question: Why should someone choose to shop with you? Connect with Lisa: https://lisaduck.com/its-me-lisa/ Connect with Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.