Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · June 6, 2025 · 47 min
Crushing It with Email: Achieving Success With Seguno Through a Rebrand
This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up. Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score! If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss. If you want to find out how visible your emails are, check out Seguno's visibility quiz here! https://www.seguno.com/check-inbox-placement Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors! To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/ Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Key Takeaways: 0:00 Introduction 4:13 About Brian & Seguno 5:56 Migration from Magento into Shopify 9:07 Why Brian Started again 13:43 How To Introduce a New Brand to Potential Customers on Email 18:44 What Truly Makes A Brand Authentic? 21:07 Why Email Deliverability Matters 27:08 The Importance of a Postmaster Score 30:25 Finding What Works For You 35:08 Listening To What Customers Want 39:01 Burton Goods Content Strategy 43:04 How To Reach Out To Seguno Support the show