Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners · June 13, 2025 · 44 min
The Shopify Tech You Need To Fuel Business Growth! Ft Rebel Cheese
In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover: - Why Rebel Cheese's Shark Tank moment was just the beginning. - Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre. - Lessons learned from early technical decisions, including those sneaky shipping costs. - His approach to app selection (hint: not everything in the Shopify App Store is gold)! - How AI is reshaping daily operations, and what tools he's excited about right now. Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻 Connect with Paul here: https://www.linkedin.com/in/paularellanes Check out Rebel Cheese here: https://rebelcheese.com Check out our awesome sponsors! Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive Support the show